Monday, July 11, 2011

Using video to promote your website

Using video to promote your website, services, or products has become an integral component of online advertising. With the explosive popularity of sites such as YouTube (now considered the number two search engine online), Vimeo, and others - it's time to embrace video and make it work on behalf of your company and your website.

Here are some amázing statistics about online video from 2010:

   * 172 millíon U.S. viewers watched an average of 14.6 hours of video.

   * Over 40% of consumers watch online videos on a weekly basis - Over 70% watch monthly.

   * YouTube serves over 1 billion videos per day.

   * YouTube (owned by Google) is expected to hit $2 billion in revenue during 2011.

   * Viral video marketing campaigns boost clickthrough rates by 750%. (MarketingExperiments.com, November 2006)

   * E-commerce sites that use product videos sell up to 45% more. Onlineshoes.com says it sees a 45% higher conversion rate for customers who watch videos on its website. Zappos.com says it sells up to 30% more for products that it shows in videos instead of just static pictures. (Sources: ReelSEO, Internet Retailer)

Online video marketing first surged in 2007 and has been growing exponentially every year since. Over $3 billion was spent on online video advertising during 2010. With online video becoming such a major marketing player, it's an important advertising genre to consider embracing.

Recommended Links:

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